Learn who your customers are, what they need and why
A manager with market research skills is the one excelling in problem solving and customer relationships. Market knowledge helps in generating solutions to business problems and enables informed decision-making for the future of a business.
In-house research doesn’t have to be your weakness, neither should you always think of outsourcing it. Here’s what you can learn with us:
- Information specification
- Use of secondary research sources and their credibility assessment
- Primary research:
- Research design
- Qualitative techniques, including interviews and focus groups
- Quantitative methods, including questionnaire development and pre-test
- Data analysis
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