Market Research

Learn who your customers are, what they need and why

A manager with market research skills is the one excelling in problem solving and customer relationships. Market knowledge helps in generating solutions to business problems and enables informed decision-making for the future of a business.

In-house research doesn’t have to be your weakness, neither should you always think of outsourcing it. Here’s what you can learn with us:

  • Information specification
  • Use of secondary research sources and their credibility assessment
  • Primary research:
    • Research design
    • Qualitative techniques, including interviews and focus groups
    • Quantitative methods, including questionnaire development and pre-test
  • Data analysis